Hereās a crazy thing:
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Almost every store Iāve audited recently seemed to be facing the exact same problem:
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A steady increase in customer acquisition costs
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All of these store owners (or their teams) were spending hundreds of hours every month optimizing their ad campaigns⦠yet every single year ā without fail! ā itās been getting more and more expensive to convert website visitors into buyers.
Instead, hereās the problem: Your online store simply isnāt fully optimized to turn visitors into buyers.
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The job of your ads is to bring clicks to your website.
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The job of your website is to convert them into customers.
Every dollar that you invest in CRO today will make you $100 over the next 12 months⦠and then another $100 the year after that⦠and then another $100 the year after that.
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With a high-converting store youāre going to see a sharp and immediate drop in customer acquisition costs, coupled with a significant increase of your average order value . Now, both of these effects combined will make your ad campaigns truly work for you.
Lowest price in OUR HISTORY!

Satisfied e-commerce owners have already increased their conversion rates using my E-commerce Checklist.
Now, first things first⦠If you decide to buy my Conversion Checklist and youāre left with a useless and difficult-to-understand checklist, then you are no closer to your goals than you were before.
Instead, Iāve made it my mission to make things as clear as possible for you.
With my E-commerce Checklist youāll be able to drill down into every aspect of your online store, armed with a list of over 300 important checkpoints and 15+ years of my conversion design experience, so you are going to squeeze every last drop of conversions from every single store element.
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And finally, the checklist will tell you exactly which steps you need to take, so you will be able to implement the changes that require the least amount of effort and deliver the biggest conversion rate improvement right off the bat.
Lowest price in OUR HISTORY!


@wilhelmr Ā· Oct 5, 2025 via Facebook
I’ve seexn my fair share of checklists during the years, this one takes the cake. Looks super comprehensive and it’s ACTIONABLE. Superb job!

Wilhelm Rahn
Product manager/Designer


Thatās completely normal. š
Hell, Iāll usually check 15 reviews before ordering a $200 espresso machine. You probably do, too.
Thatās why I put together a list of common questions and answers that will help you get started.
This e-commerce checklist is not platform related, so itās useful for any platforms, including Shopify, Magento, WooCommerce, Wix, BigCommerce, PrestaShop, and dozens of others.
2ļøā£ Our store makes less than 6 figures (less than $100,000). Will this be valuable for me?
It sure will. Conversion Rate Optimization (CRO) is especially important for newer stores that canāt afford to waste their ad budget running A/B tests to figure out what works and what doesnāt.
My E-commerce Checklist will save you both money and time that youād spend trying to figure these things out for yourself.
A: Well, let me take care of that! Simply send me an email (optimization.checklist@gmail.c
Satisfied e-commerce owners have already increased their conversion rates using my E-commerce Checklist.
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